As more and more companies pop up touting their latest miracle diet pill, we see more and more marketing tactics employed to trick consumers into buying into their promises. I've reviewed the majority of diet pills one market today and have seen some common threads in many of them. The following outlines some of the tricks that you should watch out for when deciding which diet pill is right for you.
1. You'll often see a number of before and after photos on the diet pill's website to add credibility to their offering. The problem is, however, that you'll often see fabricated photos. Sometimes they are taken the same day with the person sucking up and pushing out their stomach. Other's don't even show the same people or use photos that don't really show the body very clearly. Also, sometimes you'll see the same photos used for a number of different of diet pills.
2. What's easier than creating a fake before and photo? Creating a fake testimonial. Again, I'm not saying that testimonials are bad, I'm just saying that anyone can make them up so don't base any decisions on how many or how great their testimonials seem to be. A marketer can sit down at computer for 5 minutes and leave with a whole page worth of convincing testimonials from all over the nation.
3. Another common thread in many diet pills' websites are the sky high promises of fast and amazing results. Many try to tug at your emotions and get you to buy. Never buy a product on whim or without researching it first. If it sounds too good to be true, it usually is.
4. I love to see cited research and studies on diet pill ingredients and products. What I don't like to see is diet pills that cite such research on certain ingredients, but make it look as if it was research done on the diet pill itself. Always verify their research claims yourselves. And if they don't offer the references to the studies they claim have been done? Well that tells you a little bit about how legitimate the research was doesn't it?
5. Last but not least (in fact, this one's the worst) is the autoship program. Some companies use autoship programs, which is fine as long as you know that you are enrolling in one (and autoship program is where they mail you product every month and charge your credit card). But we've seen more and more companies lately offer a 'free trial' to get your credit card info and then automatically enroll you in the autoship without you knowing (technically it was in the terms and conditions, but they are hoping you don't actually read that fine printed thing). So watch out. It's one of the worst scams that we've seen in a while related to diet pills.
So when shopping for diet pills, keep an eye out for these common tricks. Of course, not all diet pills are bad. You can certainly find quality diet pills made by good companies.
1. You'll often see a number of before and after photos on the diet pill's website to add credibility to their offering. The problem is, however, that you'll often see fabricated photos. Sometimes they are taken the same day with the person sucking up and pushing out their stomach. Other's don't even show the same people or use photos that don't really show the body very clearly. Also, sometimes you'll see the same photos used for a number of different of diet pills.
2. What's easier than creating a fake before and photo? Creating a fake testimonial. Again, I'm not saying that testimonials are bad, I'm just saying that anyone can make them up so don't base any decisions on how many or how great their testimonials seem to be. A marketer can sit down at computer for 5 minutes and leave with a whole page worth of convincing testimonials from all over the nation.
3. Another common thread in many diet pills' websites are the sky high promises of fast and amazing results. Many try to tug at your emotions and get you to buy. Never buy a product on whim or without researching it first. If it sounds too good to be true, it usually is.
4. I love to see cited research and studies on diet pill ingredients and products. What I don't like to see is diet pills that cite such research on certain ingredients, but make it look as if it was research done on the diet pill itself. Always verify their research claims yourselves. And if they don't offer the references to the studies they claim have been done? Well that tells you a little bit about how legitimate the research was doesn't it?
5. Last but not least (in fact, this one's the worst) is the autoship program. Some companies use autoship programs, which is fine as long as you know that you are enrolling in one (and autoship program is where they mail you product every month and charge your credit card). But we've seen more and more companies lately offer a 'free trial' to get your credit card info and then automatically enroll you in the autoship without you knowing (technically it was in the terms and conditions, but they are hoping you don't actually read that fine printed thing). So watch out. It's one of the worst scams that we've seen in a while related to diet pills.
So when shopping for diet pills, keep an eye out for these common tricks. Of course, not all diet pills are bad. You can certainly find quality diet pills made by good companies.
About the Author:
Before you buy any diet pills online, make sure you check Criticalorie's quality commentaries of diet pills. You'll get common sense advice from an industry insider.
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